NBC recently reported that superstar athlete Michael Jordan has filled lawsuits against two major Chicagoland grocery stores, Jewel and Dominick’s.
The former Chicago Bull alleges that he has been injured from the grocery stores’ unauthorized use his identity. The claims stem from two separate ads taken out by Jewel and Dominick’s, both of which congratulate Jordan on his recent hall-of-fame induction.
Jordan’s alleges he was injured when both stores used his name in advertisements without his permission.According to the law, you can be injured without a scratch on your body.
Although physical injury is required for “Personal Injury” lawsuits, you may be entitled to relief from other types of harm, such as “Economic Injury.” A breach of contract, for example, may cost you money that you can recover in court. Have you been the victim of “Economic Injury?”
Michael Jordan claims these advertisements injured him to the tune of $10,000,000.
Both advertisements were taken out in a commemorative issue of Sports Illustrated, congratulating Jordan on his recent hall-of-fame success. To MJ, the grocery stores’ salutary advertisements were a crafty way of using his name and likeness against his will. Furthermore, Jordan claims the ads unlawfully imply that he endorses the grocery stores or products on the page.
Air Jordan also claims that Jewel’s ad contains an “inaccurate and misleading copy of Air Jordan basketball shoes.”
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